How to communicate with confidence: Top tips from Guardian journalists

‘How to present a strong argument with confidence’. That’s what the advert said I’d learn at this Guardian newspaper masterclass, from some of their leading journalists. What I also discovered from listening to these self-assured writers was that they have a lot to teach charity communicators about getting your charity’s messages across. Here are a few tips I picked up […]

Five tips for briefing your charity copywriter

Good copywriters spend a lot of time talking. Sharing thoughts and ideas, making bad grammar jokes and, most importantly, asking their clients lots of challenging questions. So if you brief a writer and are met with silence, beware. It’s their responsibility to make sure they fully understand the intricacies of your project and the subtleties of your tone of voice. […]

Why great charity communications are always jargon free

How does a blind person play football? At what time of day will walking burn off the most calories? How common is female circumcision in the UK? These are just some of the questions I can answer as a result of working in the charity sector. Whether I’m writing an annual review or copy for a website, I make sure […]

Six ways to write for your charity from a new perspective

Bored of the sound of your (charity’s) own voice? It might be time to use some different ones… Wait. Yes, I am a copywriter. Of course I’m not suggesting you forget about brand language or ditch your tone of voice guidelines. But seeking alternative viewpoints and adding fresh voices will reinvigorate your communications. Here are six things to try. 1) […]