How does a blind person play football? At what time of day will walking burn off the most calories? How common is female circumcision in the UK? These are just some of the questions I can answer as a result [...]
“Can we make the pig sexier?” “I’ll know what I want when I see it.” “Just jazz it up a bit.” These bits of feedback received by a network of designers, illustrators and art directors inspired a poster exhibition in Ireland. [...]
“Why Don’t You Just Switch Off Your Television Set And Go Out And Do Something Less Boring Instead?” Many of us of a certain age will remember being given this advice, from the children’s TV show ‘Why Don’t You?’ Replace [...]
‘How to present a strong argument with confidence’. That’s what the advert said I’d learn at this Guardian newspaper masterclass, from some of their leading journalists. What I also discovered from listening to these self-assured writers was that they have [...]
A good writer might have a selection of the following things on their desk: a dictionary, some newspapers and magazines, a reporter’s notepad. Plus, some scrunched up bits of paper, a row of dirty coffee mugs, pages of intricate doodles… [...]
Bored of the sound of your (charity’s) own voice? It might be time to use some different ones... Wait. Yes, I am a copywriter. Of course I’m not suggesting you forget about brand language or ditch your tone of voice [...]
