Bored of the sound of your (charity’s) own voice? It might be time to use some different ones... Wait. Yes, I am a copywriter. Of course I’m not suggesting you forget about brand language or ditch your tone of voice [...]
Virginia Woolf once said that “when words are pinned down they fold their wings and die”. While reluctant to argue with one of the greatest writers of all time, I believe there are occasions when you need to do exactly [...]
“If you remember one thing, make it this,” said left-wing political commentator Owen Jones to conservative MP Iain Duncan Smith on 'Question Time' last Thursday. “Brian McArdle, 57-years-old, paralysed down one side, blind in one eye, he couldn’t speak. Brian [...]
