Daily Archives: April 14, 2020

Five tips for briefing your charity copywriter

Good copywriters spend a lot of time talking. Sharing thoughts and ideas, making bad grammar jokes and, most importantly, asking their clients lots of challenging questions. So if you brief a writer and are met with silence, beware. It’s their responsibility to make sure they fully understand the intricacies of your project and the subtleties of your tone of voice. […]